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  • A SOFT LANDING

    We’ve taken something we know well and made room for new ideas. Together with ELLE, we’ve created an exclusive capsule collection in 100% wool, with three styles for the colder months. Explore the collection here and land softly in Fall.

  • SHOP ELLE X MADS NØRGAARD

  • The idea for the collaboration came about last winter at ELLE, where Editorial Director Nikita Hoffmann and Editor-in-Chief Cecilie Ingdal had both been dreaming of a soft, woollen everyday wardrobe with a little something extra:

    “Our idea was to create a few styles that could work across the everyday wardrobe: as a full set, with a pair of jeans, with a skirt or a cool shirt – or perhaps dressed up with a pair of heels. In reality, we simply wanted to make winter 2026 a little more chic without compromising on warmth and comfort. And the wrist warmers? Nikita insisted they had to be included. So they were.”

    – Cecilie Ingdal, Editor-in-Chief of ELLE at ELLE 

  • The collection consists of three styles: the classic #101 blouse, the Nova Pants reimagined with ties at the waist and ankles and a pair of long wrist warmers.

    “The aim was to create something you can live in, wear to work and put a pair of heels with, without it feeling like three different wardrobes.”

    – Cecilie Ingdal, Editor-in-Chief of ELLE

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  • "The design starting point was to hold on to the classic character of the #101, while adding something new that felt like a mix of ELLE and Nørgaard. I think that comes through especially in the details and the coloured edges, which play against the calm grey wool."

    - Mads Nørgaard
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